Find a hole and fill it, finding your niche.
I want to give a special a special shout out to Bryan Baird and Steve Jackson co-hosts of the http://arthropodcast.com/
Bryan Baird is owner of Baird’s Pest Control in Valdosta, GA.
Steve Jackson is the owner of Titus Pest Control Warner Robins, GA
A very funny and informative pest control podcast for the industry. Great show guys!
A shout out to Kelly Dan Traynor Rustin at Monitor Pest Control Sugar Hill Georgia. who liked the podcast thank you. Your van is part of the inspiration for this podcast.
What is a niche?
Finding your niche is like finding your place and purpose in this world, doing the one thing you where created to do. We will discus how to find you niche.
Its about being a true specialist in your chosen filed or profession.
Ben Franklin is quoted as saying Jack of all trades master of none which is misquote what he said was Jack of all trades master of one. Implying everyone should be able to know something about a lot of things and everything about something.
An MD is a Medical Doctor a Cardiologist is a specialist but a Cardiologist that is Cardiothoracic surgeon has a true niche.
Finding something that compliments your talents, aptitude and attitude will lead to your niche.
The most successful business are those that do less and not more by finding niche and filling it.
The most important question in finding your niche is why!
Mosquito Joe is a perfect example of a true niche in the pest control field.
Only do mosquitoes, It’s easy to operate, Easy to train anyone. Mosquito control.