Using EDDM Every Door Direct Mail To Get Targeted Customers.
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Are you looking for easy low volume cost effective way to target the right customers for your pest control business.
Then let me tell you about every door direct mail from the United States post office.
Every door direct mail is the easiest way to to start a post card campaign and get new customers.
Lets talk about EDDM benefits
Unlike traditional bulk mail you do not have to file for a bulk mail permit.
There is no expensive labeling or coding software to buy ¬like with bulk mail.
You Sort by Carrier route in bundles of 50 to 100 tithe forms provided online when you pay online.
No address labeling
No bar-coding
There is a minimum of 200 pieces.
There is a maximum of 5000 pieces per day.
It is limited to post cards only
You cannot send letters or envelopes
There are specks to the post card sizes but they are very generous.
You can order and pay online
You can drop them off at your local post office unlike with bulk mail you where you have to go to a depot.
The cost is around .18 per piece which is great even with traditional bulk mail can run higher than that.
The website has great demographics like
Average household income so you can target your higher and lower income clients with specific offers.
Persons per household
Number of homes or business in the route carrier
Po boxes in the route carriers
It’s easy to get started just go to the usps.gov
Click on every door direct mail and register your business and get a log on and password.
Second call 877-747-6249 to talk to a representative to get your account they are very helpful in explaining how it work and all the specs.
https://www.usps.com/business/pdf/every-door-direct-mail-user-guide.pdf
https://www.usps.com/business/pdf/quick-reference-guide.pdf
