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The “Local SEO Masterclass” course is presented by Frank Hernandez, an experienced professional with over a decade of personal SEO experience. The course https://pestgeekacademy.thinkific.com/ is aimed at individuals or businesses looking to enhance their skills in local SEO, especially those who have had poor experiences with SEO agencies in the past. Frank shares his insights drawn from his own setbacks, such as losing SEO rankings due to agencies using black hat tactics and the importance of maintaining SEO in-house. A key focus of the course is on Google Business Profile (formerly Google My Business), emphasizing its crucial role in local business advertising. Frank will teach the correct setup and management of Google Business Profiles, highlighting common mistakes and omissions in profiles. The course also delves into broader SEO and marketing strategies. It addresses the pitfalls of outsourcing without adequate knowledge, the importance of verifying work, and managing SEO and marketing efforts intelligently. Frank emphasizes the need for understanding Google’s shift from keyword-centric algorithms to focusing on entities and semantics, which is vital for businesses like pest control. Participants will learn to conduct competitive analysis, keyword analysis specific to local SEO, and the nuances of ranking in different competitive markets. The course covers practical aspects like optimizing images, using automation software for efficiency, and leveraging social media for backlinks. The class format includes recorded sessions for review, with an option for live classes via Zoom starting December 2nd, 2023. These live sessions are interactive, allowing for real-time questions and answers. The course is comprehensive, requiring active participation, note-taking, and homework for the best results. While focusing on pest control, the principles taught are applicable across various service businesses, providing a versatile skill set for local SEO mastery.
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