Pest Control Business Startup Sales Marketing & SEO with Carlos Cardenas of Urganic Pest and Termite. Carlos owned a succesful concrete company that mainly focused on decorative coating. In the aftermath of hurricane Katrina, Carlos went back to school, learned concrete coating, launched the company, ran it successfully for 8 years and sold it. With a degree in marketing and sales and prior experience in pest control sales, he has decided to run his own pest control company: Urganic pest and termite. Today, he shares his unique insight into sales and marketing pest control.