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Stephen Vantassel interviews Jason McDonald Received his master’s degree and Ph.D. from the University of California, Berkeley, in the Department of Political Science, focused on economic policy in Eastern Europe in 1992. Upon deciding not to be a professor, Dr. McDonald pursued a career in technology journalism working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. Jason was Senior Editor for content at eg3.com fron 1994 to 2009, responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. In 2009, Jason founded the JM Internet Group to bring SEO, AdWords, and Social Media Marketing to a larger community.