Has anyone seen my yellow pages?
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Do you know the difference between an entrepreneur and an employee?
The employee says thank god it’s Friday I get to put this crazy world behind me for 2 days the entrepreneur says thank god it’s Monday I get to disrupt the crazy world again for 6 days.
Me and my wife had a marvelous day yesterday, we went to the mall,yea!
A Special Shout Out To
Arthur Wright Advanced Pest Control Harlingen, Texas
Tech Tip Of The Week
Baby wipes
You don’t always have water to wash your hands so baby wipes are a good stand in, also good to wipe down your steering wheel, study have show lots of pesticide residues on steering wheel.
Do you remember when there was only one local directory that big fat yellow book where everybody listed there business and it was the holy grail of local advertising. Well its still round just not I a book anymore its virtual and it has about another close to 200 competitors.
The difference between being found online locally depend on how many of these local citation directories you are on which can account for about 15% of you local SEO rankin factors.
Citations focus mainly on your NAP name, address, and phone number to serve up local listing to online searches.
Then there is the customization of the profile, business info, logo uploading images, url links social media links the more complete your business profile is the better you can rank. The
Citation building is a very tedious and time consuming task. Let’s say you want to be on the top 30 local citations if it takes 5 to 10 minutes for you to claim or create a citation and add in all the profile requirements, this could mean between 20 to 40 hours to perform. This is the best and most preferred way to do it but if you have more than one location or multiple locations such a with franchises this can seem like an insurmountable task.
Software and online services that perform most of the functions for you can be your best solution but they are not fool proof and if you cancel your subscription you citations can be reverted back to original status undoing all the hard work and money spent.
Fortunately there are service that automate the process of listing and monitoring depending on your budget and demand this can cost from as little as $49 per month for Moz local with 13 citations and up to $999 per year for Yext with up 30 citations.
For larger business that would l to have manual citation creation with monitoring the can start at about $1000 for the citation creation with customized profiles with a company like Whitespark, Plus a monthly monitoring fee.
Other like Synup offer a Generic profile creation for as little as $1.50 per citation creation and a $5 monthly monitoring fee.
Monitoring is important because someone can hijack your listing and change your info also inconsistencies in your NAP create confusion for search engines and duplicates can be created so monitoring for these at least we once a month is a very good idea.
As with everything online change is constant and if you want to use the Internet to be found by searching customers then you need to stay up with what’s going on.
