Understanding generational selling is important in order to tailor your offer and create a business model that targets each generation, Baby Boomers, Genexers and Millineals all have different buying habits.
I spent 25 years in the Pest Control industry working for some of the big guys. In 2009, I started advising Pest Control Operators because I know what they come up against. It’s a battle everyday to get better, to grow a business, the business they always dreamed of. But stuff happens, and they get stuck. That’s where I come in.