Hey welcome back to this edition of the pestgeek podcast. I
am your host Frank Hernandez and I wanted to address the issue on this podcast
about the DIY pest control Craze that is happening in America with distributors
who are specifically positioned to sell directly to homeowners and the
abundance of pest control people that are really up in arms about the ability
for homeowners with no Pesticide training, no PPE training, no taxonomy
education, no insect biology, no chemical understanding of the fate of these
pesticides in the environment, no understanding of bees and pollinators and how
it affects them how it contaminates soil water streams air.
The Legality of Misusing Pesticides By Homeowners
How they are putting these products in their homes who are
designed for to be put only outside and they’re putting them in their home. And
if we would do as pest control operators the things that most homeowners do We
would end up in jail period. We would be fined convicted and then up in jail.
How many homes do I walk into in my business where there is
the roach powder in the corner All over the place all over the cabinets Roach
tablets thrown everywhere where a kid can pick it up and eat it the station
thrown on top of that and there is the bottle of the over-the-counter spray
that they’ve been spraying all over their counters and everywhere contaminating
every surface in that home and then they asked me is the product that I’m gonna
put toxic.
The Marketing Of Pest Control Vs The Ability Of Capable Technicians
The idea is that if you can buy it over the counter in
people’s minds the product has to be safe. See the marketing is phenomenal and
this is what the small pest control operator doesn’t understand about
marketing. He is a capable technician able to solve pretty much any
problem and he is totally dependent in his mind that the ability the knowledge
that he has is more important.
Then the marketing and what people think pest control is and this is where the industry has been a problem. For decades is that everyone thinks that what we do is so easy they can do it themselves.
People That Hire Professional Pest Control Companies Don’t Do it Themselves
As a matter of fact most people will hire me to clean up the
mess to clean up the big pest control problem they have. And then when they
realize that all we’re doing is an exterior service preventing most of the
problems they say well I can do that myself. I don’t need you after this. And
they don’t realize that they’re dealing with major major insect problems that
the pest pressure is so high that unless they actually know what that pest
biology is they’re going to end up in the same situation within the next three
to four months and they’ll call us back but here’s another reality that pest
control people fail to understand. I was trying to look up the article and I
couldn’t find it but basically two or three years ago I looked up the numbers
and ORKIN in published an article I believe it was in PCT magazine where they
said hey look we’ve got the data for the last 50 years. I mean you’re talking
about the world’s largest pest control company OK. And they’ve got more data
than you and I will ever compile in the next hundred years on human behavior
and pest control customer behavior whether you agree that they’re a good pest
control company or not because you’re an independent. That’s besides the
matter.
The fact is they have the data and they published it and
they said you know for the last 50 years we’ve had the data that only 20
percent of homeowners will ever in their life hire a pest control company 80
percent of people will continue to do it themselves well if you look at the
numbers is the Top 20 percent of the moneymakers.
Why? Because to a doctor or a lawyer or a nurse or most
professionals making in excess of one hundred thousand dollars a year household
income a lot of them isn’t worth their time or if you’re making more money
you’re making them more busier you are you’re focused on your career and your
life and your kids.
And for five hundred dollars a year that the average pest
control service costs now when you average it out across America it’s by five
hundred and fifty dollars a year it isn’t worth their time.
You see, But when
you’re making thirty five thousand dollars a year sixty five dollars a month is
the difference between you going out to dinner with your family once or twice a
month or not.
So who is your customer. See you got to understand that not
everyone is our customer and especially as independents.
Because what people are not buying is they’re not buying
chemical people with independents. People are not buying a contract. They’re
not even buying pest control what they’re buying is a personalized service with
somebody they can trust that they have a relationship with and that is far more
valuable than the large contracts that you can sell on volume. If you’re a
large national brand.
You see so the value that we bring our clients the value we
bring to the table. Is that even if we were a 1 million dollar local company
with six technicians we would still be a small company where the owner would
know most of his clients or get involved at one point with his clients and they
would be the owner showing up to handle the problem not a service manager.
Why We Can And Should Demand More For Our Services Than
National Brands
You see and this is why we can demand more for our service
then the national brands can it’s just like one client asked me yesterday. Wow
you’re expensive. I said Absolutely.
See I don’t make apologies for what I charge to my clients
because my clients understand what I’m delivering. And when I make my
presentation to my clients and I show them why it is that the other five pest
control companies have failed and we will get control of this situation.
They understand why and it’s the time that it takes the time
we invest. We don’t have 15 we don’t have a tech with 15 stops on his route
working 12 hours a day six days sometimes seven days a week to meet quota.
We have to price our service so that we can treat our people
well so that we can hire and retain better people than the national brands can
and give a more personalized service and the attention that that client needs
when that client needs and not simply show up and spend 15 minutes on a service
to our average initial service right now is taking about for the large houses
we do about an hour and a half our competitors 30 minutes you see we’re
offering value to our client.
And when I tell people that I am the single most expensive
pest control in Miami people don’t believe me. But I tell you we are because
our clients are among the top 1 percent.
We sell an exclusive product that nobody else has and really
nobody has it everybody can mimic us but they don’t have it. And when our
customers hire us they hire us to solve a problem because they don’t want
pesticides in their home which is going to lead me to another podcast in a
couple of days.
See are you do you have a unique selling proposition or are
you a me too company and when a customer says it doesn’t matter what you charge
me because all of you do the same thing you’re in trouble, but when you can
differentiate yourself from your entire competition certain things become
irrelevant.
To the client we just raised our prices again this year we
have two and we raised our prices because I have to hire retain better people
than my competition because that is our secret sauce our secret sauce is hiring
people.
We have a process and we have a criteria for hiring people
and if that criteria isn’t there I don’t care if you worked for my competitor
and you were their number one technician and you were their lead technician.
If you don’t meet our criteria for our company and our
culture you can’t work for us. And right now it’s one out of seven hundred
applicants that I will hire to work for me so we have to hire so we can afford
to give them their vacations so we can afford to have them working 48 hours a
week not 60 or 70 hours a week. They’re not homeowners. I mean they’re not
business owners
You see. And so we can afford to give them vacations so I
can wake up every morning thinking How can I get my insurance for my guys. How
can I get them the vacation they need. How can I get them the 401 k or some
type of profit sharing so that they can share in the growth of the company.
See I wake up every morning thinking about good things that
I can do for my people so that my people can go out and take care of my
customers because I can no longer handle my customers directly and be a
profitable company and grow my business so I am focused on the business of
doing business and and my business is to hire retain the best people to service
my clients so that they feel like they’re cared about.
Self Righteous Indignation About DIY Pest Control
Every time that technician walks into that home you see and
what the small independent guy is worried about is the fact that either they’re
losing business to a DIY company selling a direct product or they’re up in arms
and indignant. About the fact that they can buy all of these products do it
themselves put themselves in danger violate the label violate the law and
nobody does anything about it. You know what that’s called. It’s called
self-righteousness.
You’re indignant about something that you’re forced to do
and they have a pass and then my question to you is now what are you going to
do about it.
And here’s the reality remember the Jim Carrey movie Liar
Liar where he gets scratched on his vehicle and he basically has a fit about
telling that he’s you know they’re not going to do a darn thing about it
because here’s the scratch the scratch is right here and it’s going to take me
a half a day in court and it’s not worth my time and I’m just going to bend
over and take it that’s pretty much what sums it up let me give you some
numbers because I’m a numbers guy and I’m going to tell you why
We you and I are not the pest control industry you and I. The
independent guy with seven or eight technicians pulling in less than a million
a year Is not can even considered in the pest control industry.
We’re irrelevant. We don’t have buying power individually
and we’re not going to stop buying and we’re not going to stop doing the things
we’re doing because we have to do our thing.
We have to feed our families. Most of us when I was a single
technician for about four years I mean you know I had to scrape every little
penny I had to keep my business going. I still do.
Be Radically Different That’s Marketing 101
We’re not big by any means or any stretch of the
imagination. We’re just very very radically different. And I chose to because
you in order for you to become and have a unique selling proposition for your
client you have to be a polar opposite of everything else in the industry.
That’s marketing that’s marketing 101 right there. You can’t
be in the middle. You can’t be the middle guy. You can’t be the. Well my prices
are not too high and my prices are not too low. I’m in the middle in the middle.
Even even Jesus says God says I get nausea you’re a man I’d rather you be hot
or cold but lukewarm. I get nausea in the middle. Nobody notices you.
You’re either gonna be the cheapest guy on the block. Or
you’re gonna be the most expensive guy in the block but the middle guy doesn’t
really get much traction customer asked me out to tell you the story.
He says what is the difference between you and a large brand
that I have. And I said it’s very simple there McDonald’s and we’re five guys
burgers. Do you think for a moment. That five guys selling a burger and fries.
I mean you go to five guys to eat a burger and fries and it’s twenty six
dollars for two people you go to McDonald’s and it’s thirteen dollars do you
think the executives are five guys wake up every morning and saying McDonald’s
is selling their burgers for twenty five cents again. What the hell are we
going to do guys. We’re going to die. No. See they have a market and people
appreciate what they do.
I have no problem spending 26 dollars for two burgers and
fries and a drink because we share the drink we share the fries and it’s still
twenty something bucks.
You see the problem is pest control in the mind of the
client is a commodity. And I’ve said this before it’s about the chemical we get
no respect because everybody thinks that we do pest control because we couldn’t
do anything else in life and the industry is really not for you. And I won’t
explain to you why. And I call people out see what I realize in life is that
I’m two things. I’m a trainer I’m an educator but I’m also a good I’m a prick
I’m the guy that gets people moving and I’ve always done
that and every company I’ve been and that makes me a leader and most managers
and owners of companies and in most pastors and the churches I’ve been in can’t
deal with that because they don’t know what to do with me when people start
following me. They feel threatened but I want to give you facts and then you
let the chips fall where they may.
The Reality Of The Pest Control Industry Market Share
And you look at the numbers according to PCT magazine this
year. Or actually the numbers from last year the industry is eight point six
billion dollars in structural pest control structural pest control okay.
If you take the PCC one hundred alone it’s seven billion
that means that the rest of us that are not under PCC 100 are only sharing one
point six billion dollars and dividing it amongst ourselves.
I mean when you read the magazine you’re led to believe that
the industry is eight point six billion dollars. That’s not the reality.
Everything is focused on that PCT 100. Everybody wants to be
a PCT100. And the goal is let’s get on the PCT 100. The reality is that ninety
nine percent of us are never gonna make it on their PCT 100 nor should that be
our goal.
Our goal should be let’s do a business that matters and
let’s serve our customers. Focus on our customers focus on our employees focus
on our families. Don’t focus on the numbers of what people are doing. Other
people you can’t pay your bills with other people’s money. You can’t do OPM
You see when I look at those numbers and that makes absolutely zero sense. I know numbers and that can’t be right. You see there as a hundred and thirty seven million four hundred and three thousand four hundred and sixty homes in America. That’s according to as of July 1st of 2017 the Census Bureau Hundred and thirty seven million homes.
This is what doesn’t make sense about our industry to a lot
of people into you look at the numbers According to IBIS World which does
industry trends and market research reports. They claim that the pest control
industry has twenty six thousand nine hundred and fifty pest control businesses
in the country yet according to t the industry is a point seven billion only
accounting for 7 billion of the one hundred top pest control companies.
Either we’re getting the scraps from the table we’re working
for peanuts see the average pest control company in America’s four point eighty
seven employees right now according to Ibis war report there’s one hundred and
thirty one thousand four hundred and seventeen pest control employees.
This could be just technicians. This could be administrative
management altogether according to their revenue estimations.
The industry is 14 billion dollars so one of these guys has
got it wrong and massively wrong. Why does that matter to you.
We’re gonna find out according to the same IBIS World and
two reports which I don’t know how they get to different numbers in the same
report of 2019 though the other one could be a 2018 number there’s twenty five
thousand four hundred twenty four companies. So in 2019 there are less
companies than there were in December of 2018. So the number is going down the
market has been in reconciliation mode for a long time. They’re buying up small
regional national companies and local companies like they’re going out of
style. So let’s look at the numbers. You say well the PCT 100 is what matters.
Who because in Florida alone there’s four thousand two
hundred and fifty eight pest control companies. This is directly from the
Department of Agriculture. I pulled those numbers there thirty one thousand two
hundred and seven I.D. card holders in Florida which accounts for people who
are doing selling and people who are doing pest control and administrative staff
if you’re answering the phones 31000 people.
Now Florida is estimated to do 20 percent of the pest
control done in the country 20 percent in one state. That means the 80 percent.
This is where parental principle is valid across the board. When you take the
80/20 rule you take Pareto principle 20 percent. Of one state which is one
fiftieth of the country is doing 20 percent
The rest of the country does the 80 percent of the pest
control. Left over while according to bureau that 7 Florida by the way has 7.3
I.D. cardholders per every company twice the national average , Almost twice.
Now the Bureau of Labor Statistics says there’s seventy
eight thousand pest control workers in the US. OK so if we take Orkins number
of 20 percent and we say let’s validate this and see if it’s even true
Let’s look at the numbers.
Let’s take the low number of seventy eight thousand nine
hundred and let’s say the average technician in the country based on everything
that I hear on groups talking and everybody you know because you know the
problem is everything becomes bigger and groups everybody is you know measuring
themselves who’s got the biggest one biggest root and it. Let’s look at the
numbers so if we took. The hundred and thirty seven million homes well let’s
take two let’s take let’s take 78000 pest control workers seventy eight
thousand nine hundred technicians
And multiply that times the average rout of two hundred and
fifty thousand per year in sales seventy eight thousand we’re taking a low number.
We’re not taking a business number we’re taking a 78.
We’re taking the bureau and they did two hundred and fifty
thousand dollars a year each year out each technician.
That’s nineteen point seven billion dollars in revenue if we
took 20 percent of the market share and we said what is 20 percent of that.
Well the reality is it comes out to three hundred and forty eight customers for
each tech in America so whether you add another 2 percent or 5 percent to that
it’s still the same number.
Somebody Should Do Something About Homeowners Being Able To
Buy Concentrates
Orkins numbers match the numbers so they’re saying well it
should not be legal and somebody should do something about it.
OK let’s take that route for a minute. Let’s go down that
rabbit hole. Let’s take you on a journey to dooms them if that’s a word here’s
the number one problem.
The National Pest Management Association NPMA Is Not Going
To Help You.
You have an association that isn’t going to do anything
about that that’s who represents us. Supposing the National Pest Management
Association isn’t gonna do anything about that.
Because if they wanted to they would have if they would
actually represent us they would say you know what we’re going to.
It isn’t right. Based on what we believe because they have a
training academy they have a training school they teach this stuff. Every major
university teaches this stuff and everybody believes that people shouldn’t have
a right to have concentrated insecticides that we have to use licenses to apply
but they can apply it nearly Willy.
OK so they’re not going to back you up on this. Why. Well
they’re taking the money the lobbying money because they are the number one
lobbyist in the country for what they do. That’s their job. Now that’s not a
criticism. That’s an observation.
They’re not gonna take and go and say let’s reduce
manufacturers revenue by 80 percent by removing all these products from
Marketplace and let’s say you did go down that route.
Pesticide Manufacturers Are Not Going To Lower Pesticide
Sales
The manufacturers have one problem pesticide sales are
tighter because more people are going organic. The move to go organic and sales
are dropping. Well what is their job.
Their job is to sell more pesticide every year or raise
their prices on them so if they lose 80 percent of the market that they now
have selling direct to consumer you and every farmer in America is gonna pay
the price for that loss in sales because they’re responsible to their
shareholders for making more profit.
As one sales rep told me my job is to control the pounds on
the ground. There is no company in America no chemical company that is really
in favor of pesticide reduction and using less pesticides and be
environmentally conscious in that way. Because they’re not going to reduce
their sales so that’s fact number two.
How are you going to convince the EPA to stop this because
that so you would have to,
Creating A National Independent Pest Control Association.
I’m going to give you the solution, solution number one. You
have to organize and create an independent association with the single focus of
tackling this. And then you gotta generate about one hundred million dollars in
revenue to lobby and convince congressmen and senators and go before the
national audience and convince everyone and make that the focus of the
association.
The problem is there hasn’t been a successful independent
association ever. It has failed all of them have failed miserably. Number one
is you guys can’t agree on what you want them to do.
Number two is you’re expecting them to do everything you
want them to do and if they don’t do it you won’t join too many.
You’re divided among two. What does the guy want. The
independent guy what I want discounts on my training. It costs you 300 dollars
a year and you’re making two hundred and fifty thousand and you’re nit picking
about two hundred and fifty dollars a year in savings that you’re gonna get if
you join the association.
What we do you know what I do. I get my education where I
want to. I pay for it what I want when I want how I want it. And then if I need
CEU I go online and I pay 15 dollars for every CEU and I let that machine run
by itself where I’m sitting and I’m reading another article doing something and
at the end I’ll go take the test and I’ll pass it with flying colors and I’ll
get my seat use for the year for sixty five bucks but I get my education so you
can the industry has thought and this is the big problem the industry has that CEU
are the last coke in the desert,
So I want discounts on my insurance. Ok. So if they get you
a three percent discount which saves you two hundred a year on two hundred
fifty thousand dollars revenue it’s like dropping a freakin penny in a
fountain.
You keep swallowing the camel and straining the gnat what we
really want. We’re not getting. And we’re not going after it.
So here is the solution you organize a national association
you take on the National Pest Management Association with all of their money
because they’re lobbying against you because they want less laws. They don’t
want more laws. You don’t want more laws. So you’re going to have to lobby
against them.
You’re gonna have to lobby against the manufacturers who are
making more money selling direct to consumer than they are selling to you or
potentially when you’ve got a company like do my own pest control which I’m
estimated you’re selling 20 million a year right now and they’re small. My
that’s my best estimate that I have is about 20 million a year in sales maybe
more. I’m looking at their online marketing I’m looking at their analytics I’m
looking at what they’re doing an SEO I can run the numbers now you’re gonna
take them on
And here’s what you’re gonna do you’re gonna piss off every
single homeowner in the country because you took away their pesticide which was
the problem we have in this country that we’re chemically dependent upon pest
control and talking about IPM for almost 70 80 years since they’ve been talking
about IPM since it became this federal law.
The average consumer has no clue what IPM is and they’re not
willing to do it because as long as the pesticide is cheap as long as you can
buy a burger for a dollar and a fry and and eat fifteen hundred calories
America will continue to be obese. But nobody wants it legislated because we
live in a free country and I’m not proposing that. I’m just saying those are
the facts.
So now you have a bloody war on the streets with the
National Association and every manufacturer in the world and you’re gonna piss
off every homeowner in the world because you took on and now nobody wants to
hire you.
The Duplicity of The DIY Market
Those are the realities guys. See the problem is people piss
moan bellyache about things because they look at themselves as victims when you
bet you when you piss and moan and bellyache you’re having a victim mentality
not a victor victors.
Don’t sit there and says Why is that guy better than me and
it’s not fair and it’s not right. And when you hear words like that you hear
people with a victim mentality. It’s not fair and it’s not right and a lot of
self-righteousness because you yourself will go to Home Depot and buy a circuit
breaker and replace it in your home and you’re not a licensed electrician
neither are you a roofer neither are you a painter.
Neither are you a plumber yet you will pay for all of these
services in your home and they all require licensing and they all require
education and they all require training and they all require dedication for
them to be the best at what they do and they all want to charge the same thing
you want to charge. But when a plumber says I charge ninety dollars an hour you
have a fit when an electrician says I charge two hundred and twenty five to
three hundred dollars an hour you have a plus parts you have a fit.
Do you pay for everything in your home. Do you see the
duplicity here guys. I’m trying to be fair and equitable here. I’m not
pandering to either side because nobody has ever known me to pander especially
in groups. You know I stay I tell it like it is and most people hate me for it.
Because you want me to be polarizing. I’m not being polarizing and I’m not
being you know gratuitous but I’m looking at the facts. I mean what are you
going to do when you go to war. You decide can you win this war. You know the
Bible says if you’re going to build a tower you count the cost first unless you
can finish this race you can’t because everyone is gonna laugh at you. Can you
do it.
The problem is every association has failed because every
association the focus has been on everything else everybody’s been doing C.
everybody is just copying everybody else and doing the same thing with a
different name. They’re not doing anything revolutionary or new.
We Need An Association That Helps Us Compete And Win
This is why they’re failing see that the biggest thing that
people think about is we need CEU. We don’t need CEU. We need training and
education that helps us make money and compete.
We need somebody to help us with marketing because we’re
terrible at market. The problem is everybody wants 10 grand for their services.
What we really need are three things in the industry for us to compete.
These are the three things we need as independent owners.
We need to be able to market ourselves very very
efficiently. Here’s the problem. You won’t come together under one roof to
market you as a whole. You want to be independent and yet you want someone to
help you.
You can’t. It’s like being. I don’t want the government
involved in my life. But if they’re handing something out I want that for free.
You’re not willing to pay for a lot of the things that you actually need.
I spend on software alone for my company. Right now we’re
estimate I’m estimating I haven’t even looked at the last numbers. Somewhere
around six thousand dollars a year on software that software allows me to do
the work of five other people which I would need about 70 or 80 thousand
dollars a year even if I heard them part time to do I can leverage software
when somebody says oh my god you’re spending ninety nine dollars a month on
record on routing software. That’s ridiculous. You’re crazy man. That’s not a
reality.
So you need somebody to help you market our family values to
families and be focus of what creates value for them. And what do people want.
They want to be taken care of. They want to be paid attention to. They don’t
want to call a 1 800 number nationally. They don’t want to deal to a rep in
Idaho when they’re in California.
The worst of all they don’t want to hear somebody from
Bangladesh who they can’t understand. They want to hear somebody because
they’re subcontracting out their customer service.
So you got to create the value of what most people want when
they hire a small company see the focus on PCT and all the other magazines is
not what people want from a small company is what people want from a big company.
Because that’s who pays the ads. If you want to know where
anything is in the world whether it’s in academia or business or government you
follow the money the money talks and the B.S. walks. That’s the reality of
where we live. You need to get over it I’m not focused on what my competition
is doing. I’m beating my competition out.
I’m charging more than they can get and they can’t figure it
out see well you needed somebody to help you market the family values that we
share to help you recruit onboard quality people which you don’t have the time
to do and you don’t know how to do and to train those people.
Virtually an on demand to help you immediately start making
money because if you can’t get them to make money for you it’s no good in
hiring and you don’t have the patience or the training to do a lot of that
training.
But if you can make those three things happen for the
specimen the small pest control guy then we would have an independent
association.
We would have our own training sessions. We would have our
own regional meetings. We would have our own thing for the independent focus on
the independent not based on what a manufacturer wants to tell us or what an
industry wants to tell us. That is our business.
You see because when I meet with a lot of people is they’re
telling me always that I got to up the amount of products I use and I say why.
I have a 1 percent callback rate. My law and order medal I use 50 percent of
the chemical that the industry says I have to use I use ninety nine percent of
the fertilizer that they say I have to use less I use 90 percent less water
than they say I have to use and my customers are extremely happy and we’re
growing by twenty seven percent a year. You tell me why I have to do more of
your chemical. The reason is you got to sell more chemical.
I don’t have to buy it I don’t have to buy your CEU training
because I don’t care about seat use to train my guys. I need about 30 hours of
training that I can put them through to get them to immediately be functional
the next day.
And this is what we’ve done in our business. What I’m
telling you is the three things that I focused on in my business and if we can
get an association together to do this then we can compete against the big guys
have national advertising have national marketing have a national presence in
front of the end user where we make the chemical they’re buying or they think
they’re buying irrelevant or what they think they’re saving we educate the end
user on what we know and when they find out how difficult it is to really do
what we do they’ll say it’s not worth our time and this is what the industry
won’t do. And this is what the big guys won’t do. But see I’m a marketer and I
know how to go to market.
I’m a salesperson but I’m also a very good technician and I
understand that my technical skills is in what that client is buying they’re
buying the peace of mind they’re buying the time from their family they’re
buying a hassle free service they’re buying values they’re buying care that we
take for their home that we’re not sending somebody in who doesn’t know the
difference between one and or another you see so stop focusing on the guy
buying the chemical he’s never probably going to be your client but can we get
a bigger share that market by banding together, and what I’ve done on the pest
geek podcast is educate everyone for free on what everyone that doesn’t have
the opportunity to learn that they can learn and we’re taking this to the next
level because we’re launching within the next month or two maybe a little bit
more we’re gonna be launching the pesky Academy where we’re gonna be able to
take technicians from zero to fully knowledgeable not trained fully
knowledgeable we sell knowledge we’re not selling training.
Training is done in the field one on one discipleship one to
one but we can do the classroom training and we can do it at a very low cost
very easily non CEU focused on what matters most to you.
You can send them to the CEU class locally and let them get
those local see use or you can have them go online and pay for the seat use
seat use are not that important verifiable training is more important than
certifiable training seat use have never made money for me I’ve never taken a
class where I was blown away by class and said Oh my God this is gonna make me
so much money this is gonna help me serve my customer so much better no it
hasn’t.
I get that online myself by reading Phd dissertations from people that have written something that’s worth reading you see so that’s my that’s my view on it I want to know what you think on this view go ahead and comment on the video go ahead and comment on the audio go ahead and comment in the groups go in and share it and then see if anybody disagrees with me on my position because I’ve been listening to you guys for over a year have been quiet listening to everybody goading everybody ticking everybody in the industry off asking the questions that nobody wants to ask dealing with the issues nobody really wants to deal with and bringing them to light so that everyone in the industry and everyone in the world can know we will be the number one pest control training podcast in the world and we are nobody is focused on pest control training like we are. So with this I will leave you until next time.
According to the Census Bureau July 1, 2017 137,403,460
homes in America
https://www.census.gov/quickfacts/fact/table/US/PST045217
According to PCT Magazine
The structural pest control market is 8.6 Billion
PCT 100 $6,998,613,808 & 7 Billion
https://giecdn.blob.core.windows.net/fileuploads/document/2018/05/09/pct%202018%20top%20100%20list.pdf
December 2018
26,950 Pest Control Business’s
131,417 Employees
Average Pest Control Company in America 4.87
Estimated Revenue 14 Billion
https://www.ibisworld.com/industry-trends/market-research-reports/administration-business-support-waste-management-services/administrative/pest-control.html
How many businesses are there in the Pest Control industry
in the US in 2019?
There are 25,424 Pest Control businesses in the US as of
2019.
https://www.ibisworld.com/industry-statistics/number-of-businesses/pest-control-united-states
