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Chapter 1: Unlocking Business Growth
In today’s competitive business landscape, business growth is essential for success. Whether you’re a startup or an established company, identifying and prioritizing the right areas for growth can make all the difference. Retention, referrals, and acquisition are three key areas that businesses need to focus on if they want to expand and succeed in the long term. In this article, we’ll explore these three areas and explain why they are so crucial for business growth.
Van Tassel continues the second installment of this podcast by interviewing Tate Morgan, the president of Lead Squirrel, a marketing firm. Morgan shares some tips on how businesses can market themselves within their local community. By the end, you’ll have a better understanding of how to leverage these key areas to maximize your growth potential and achieve your business goals.
Chapter 2: Tips for Marketing in the Community
As a marketing specialist, Morgan recommends strategic communications, sponsorships, and partnering with local sports teams as cost-effective ways to get the name out in the community. Morgan explains that sponsoring a local sports team for as low as $200 to $300 a season can get the company’s name out to the parents of other teams, and the sponsorships are often covered in local publications. He recommends that businesses write a quick press release and send it to editors of every local newspaper, highlighting their partnership with local teams.
He says this can lead to local press coverage and local backlinks, which are essential for SEO. Morgan stresses that marketing does not have to be overly complicated, and often the simplest ideas are the most effective.
Chapter 3: The Role of AI in Marketing
While Morgan sees AI as a valuable tool that can help marketers adapt faster to changes, he acknowledges that there are fears about AI taking away jobs from creatives. Morgan believes that AI will not necessarily be a disruptor in the marketing community as a whole, but it will disrupt the old-school SEO, PPC, content, and communication strategies.
He predicts that AI will make good creatives better and make people who are doing mediocre work irrelevant. Morgan compares the impact of AI on the marketing industry to the impact of website builders on the web development industry, which led to a hollowing-out effect that left only the best website designers and developers in demand.
Morgan advises marketers to try AI tools and see if they can embrace them. If marketers hate the idea of what AI is doing to the industry, they can choose not to use it. However, he warns that good people will learn to use AI tools very well, and those who refuse to adapt might get left behind. In conclusion, Morgan encourages marketers to use AI tools to write agreements faster, which saves time and helps them focus on other important tasks.
Chapter 4: The Importance of Being Responsive
Stephen Vantassel and Tate Morgan discuss the importance of being responsive in the marketing industry. Morgan emphasizes that being responsive means being available to clients and answering their calls and messages promptly. He notes that many marketers fail to realize the importance of responsiveness and often lose clients because they do not pick up the phone or respond to emails and text messages. Morgan warns that if marketers do not track conversions by answering the phone, they might miss important opportunities to convert leads into clients.
Vantassel and Morgan agree that being responsive is crucial in the wildlife control industry because it involves dealing with emergencies that require immediate attention. Morgan advises wildlife control professionals to have a system in place to respond to clients promptly, such as setting up a chatbot or hiring a virtual assistant to answer calls and messages. He stresses that being responsive not only helps businesses retain clients but also builds trust and credibility.
Chapter 5: Growing Your Business Through Effective Marketing Strategies
According to Tate, the growth of a business is not only dependent on its own efforts.
Tate advises businesses to take advantage of digital marketing channels, such as social media and email marketing, to engage with their audience and build relationships. He notes that businesses should focus on providing value to their audience rather than just promoting their products or services. This can be achieved by sharing helpful tips and information, creating entertaining content, and offering exclusive discounts and promotions.
Tate also recommends that businesses measure and track their marketing efforts to determine which strategies are working and which ones need improvement. He suggests using tools like Google Analytics to monitor website traffic and track conversion rates. By analyzing this data, businesses can make informed decisions about how to allocate their marketing budget and resources to achieve maximum ROI: business growth.
Chapter 6: Aligning Intent, Copy, and Customer Experience
Tate discusses the importance of aligning intent, copy, and customer experience to improve conversion rates and bring down the cost per click. He emphasizes that businesses need to ensure that these three factors are in alignment at all times, regardless of the marketing channel they are using.
Tate advises that businesses should make sure that their marketing copy matches the intent of their target audience. For example, if a business is providing wildlife removal services, they should call out the fact that they do that professionally in their ad copy. Additionally, businesses should ensure that their customer experience is aligned with the action they are asking their audience to take.
Tate notes that if these three factors are in alignment, businesses can expect to have better overall SEO and better conversion rates, leading to a successful marketing strategy. He advises that businesses should test their marketing campaigns and make changes based on the results they are seeing.
In conclusion, Tate emphasizes that businesses should focus on providing value to their customers and that this should be reflected in all aspects of their marketing strategy for business growth. He notes that businesses that prioritize the customer experience and focus on building relationships with their customers are more likely to succeed in achieving explosive business growth in the long run.
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Stephen M. Vantassel, CWCP, ACE
Wildlife Control Consultant, LLC
Phone: 406-272-5323 Mtn Time
Helping people resolve conflicts with wildlife through teaching, training, writing, and research
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