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Can LeadSquirrel Marketing Agency Help You Boost Your Revenue?
Welcome to another episode of “Living the Wildlife” with host and wildlife control consultant Stephen Van Tassel. In this episode, Stephen is joined by Tate Morgan, the president of Lead Squirrel, a company specializing in wildlife and pest control marketing.
Chapter 1: Introduction and Background
Tate begins by sharing his background and how he got into the marketing industry. He initially went to school for physical therapy but realized he did not enjoy the work. He then began working in e-commerce marketing for a company in the outdoor industry that produced hunting blinds and game feeders. During his time there, he learned about wildlife and conservation efforts and how they intersect with marketing.
After leaving the outdoor industry, Tate worked at an agency, where he had the opportunity to work with various businesses. He also freelanced on the side, picking up clients in the pest and wildlife removal industry. Eventually, all of his freelance work became focused on wildlife and pest control marketing.
In 2020, the COVID-19 pandemic hit, and businesses across all industries were impacted. Tate shares how he and his team at Lead Squirrel pivoted their wildlife and pest control marketing strategies to help their clients during this challenging time. They shifted their focus from acquiring new customers to retaining existing ones, providing helpful information to their clients, and improving their online presence.
Chapter 2: Marketing Strategies for Pest and Wildlife Control
As a wildlife and pest control marketing expert, Tate shares some insights into effective marketing strategies for these businesses. He emphasizes the importance of establishing trust with potential customers by providing them with valuable information and demonstrating expertise in the field.
Tate recommends that wildlife and pest control companies have a website with clear and concise messaging that communicates their services and expertise in wildlife and pest control marketing. He also suggests using Google My Business to improve their online presence and show up in local search results.
Social media is another essential tool for wildlife and pest control marketing. Tate recommends creating content that is both educational and entertaining, using social media to engage with customers and build relationships in wildlife and pest control marketing.
Tate stresses the importance of reviews and testimonials in wildlife and pest control marketing. Positive reviews and testimonials can help build trust with potential customers and differentiate a business from competitors in wildlife and pest control marketing.
Marketing is a vital aspect of any business, including wildlife and pest control marketing. By establishing trust with potential customers, providing valuable information, improving online presence, and engaging with customers through social media in wildlife and pest control marketing, wildlife and pest control companies can increase their customer base and grow their businesses.
Chapter 3: The Importance of Revenue and Packages
In this chapter, the interviewee discusses the importance of revenue and how they structured their service offerings around it. They believe that the 10 to 1 revenue metric is a good one to go by and have structured their packages around it in wildlife and pest control marketing. The packages are designed to help businesses keep their marketing expenses within 10% of their revenue figure. The intro package, for example, is priced at $499 a month and is best for solo operators and small teams who are doing less than $100,000 annually in wildlife and pest control marketing.
This package gives businesses a little breathing room to add on other marketing efforts that the company may not cover, like business cards, flyers, and pamphlets, while still keeping wildlife and pest control marketing expenses within the 10% revenue figure.
Chapter 4: The Importance of a Website as a Foundation
In this chapter, the interviewee emphasizes the importance of having a website as a foundation for any business in 2023. The website provides businesses with a locus of control that other platforms like Facebook and Google Business Pages may not offer. The interviewee uses the example of Myspace and Geocities, platforms that businesses used to rely on, but that eventually disappeared, leaving businesses without a presence on the internet. Having a website, even if it’s just a place for contact information, is critical because businesses never know when the platform they rely on might decide to disappear.
The interviewee recommends that businesses own a URL and tie a website to that URL to have a strong foundation. If businesses are wildlife control operators or PCOs, they need to own a URL and have a website tied to it. The interviewee’s company offers website development services, with most of their work being in WordPress. WordPress is a user-friendly platform that is also excellent for SEO purposes. With the right tools in place, businesses can make strides against their competition and create pages with SEO in mind. The interviewee recommends plugins like Yoast SEO and All-In-One SEO to guide businesses through creating SEO-friendly pages.
Overall, the interviewee emphasizes the importance of revenue and having a website as a foundation for any business in 2023. They believe that structuring packages around the 10 to 1 revenue metric is a good idea and that businesses should keep their marketing expenses within 10% of their revenue figure. Additionally, having a website, even if it’s just a place for contact information, is critical for businesses to have a locus of control in the constantly changing landscape of the internet.
Chapter 5: Understanding the Benefits of LSA Ads for Pest Control Companies
Pest control companies face unique challenges when it comes to marketing their services. Unlike other industries, pest control is location-specific, and customers typically search for a provider only when they have a pest problem. In the past, pest control companies have relied heavily on Google ads to reach potential customers. However, these ads can be expensive, and many companies struggle to generate a significant return on investment.
Enter Local Service Ads (LSA), a new type of ad format that Google introduced in 2015. LSAs are designed to help local businesses, including pest control companies, connect with customers in their area. Unlike traditional Google ads, LSAs appear at the very top of search results, above the paid ads and organic results.
LSAs are particularly useful for pest control companies because they allow them to target customers in their local area. Customers searching for pest control services in a specific location will see ads for companies that serve that area. This makes LSAs an effective way to reach customers who are actively looking for pest control services.
Another benefit of LSAs is that they allow companies to showcase their qualifications and certifications. Companies can add information about their licenses, insurance, and other qualifications to their LSA profile, which can help build trust with potential customers. LSAs also allow customers to contact companies directly from the ad, making it easy for them to request service or ask questions.
Chapter 6: The Benefits of a $4.99 Website for Pest Control Companies
Tate shares his thoughts on the future of pest and wildlife control marketing. He believes that the industry will continue to evolve and that businesses that are slow to adapt will be left behind. One trend that Tate sees gaining popularity is video marketing. Videos can be a great way to showcase a company’s services and expertise, and they are often more engaging than text-based content.
Tate also believes that social media will continue to be an essential tool for marketing in the pest and wildlife control industry. Companies that are active on social media and engage with their followers can build a loyal customer base and differentiate themselves from competitors.
Finally, Tate emphasizes the importance of tracking and analyzing marketing efforts. By tracking metrics like website traffic, conversion rates, and customer acquisition costs, companies can determine which marketing strategies are working and which ones need improvement. This allows them to make data-driven decisions and optimize their marketing efforts for maximum ROI.
The pest and wildlife control industry presents unique marketing challenges, but companies that are willing to invest in marketing can increase their customer base and grow their businesses. By establishing trust with potential customers, providing valuable information, improving online presence, and engaging with customers through social media and local service ads, pest and wildlife control companies can succeed in a competitive market. And by staying up to date with the latest marketing trends and tracking their results, they can continue to optimize their strategies and stay ahead of the competition.
In addition to LSAs, many pest control companies are turning to website design and development services to improve their online presence. A website is a critical marketing tool for any business, and it is especially important for pest control companies that want to generate leads and build their brand online.
One company that offers website design and development services specifically for pest control companies is Wildlife Marketing. Wildlife Marketing offers a $4.99/month website package that includes a templated five-page website, designed to help pest control companies establish a professional online presence without breaking the bank.
The five-page website includes a homepage, a locations page, a services page, an about us page, and a contact page. These pages are designed to provide customers with all the information they need to make an informed decision about using the company’s services.
One of the main benefits of the $4.99 website package is that it is affordable for small pest control companies that may not have a lot of marketing budget to work with. By paying only $4.99/month, pest control companies can establish an online presence and reach potential customers who are searching for pest control services in their area.
Another benefit of the $4.99 website package is that it is customizable. While the website is templated, Wildlife Marketing works with each company to ensure that their website is unique and reflects their brand. This includes using different images, copy, and design elements to create a website that is tailored to each company’s specific needs.
Finally, the $4.99 website package includes SEO optimization. SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). By optimizing their website for SEO, pest control companies can increase their visibility online and generate more leads from search engines.
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Stephen M. Vantassel, CWCP, ACE
Wildlife Control Consultant, LLC
Phone: 406-272-5323 Mtn Time
Helping people resolve conflicts with wildlife through teaching, training, writing, and research
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