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Daily Archives: April 30, 2021

IPM is Not Sexy: The Challenge Of Making It Marketable.

Pest Control Training, PodcastBy Franklin HernandezApril 30, 2021

On today’s edition, we discuss the pushback coming from the industry. Eco friendly is something our customers have come to expect from us as we are unable to ‘sell’ IPM as a marketable thing. It is simply not sexy. With 20 years of experience in the IPM industry, Janet Hurley shares the scope of IPM…

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